You know Brazil is big. Do you know what one sale there actually leaves you? Most brands look at the selling price. Before we pick a single creator, we look at what's left after the sale.
A worked example: a R$89 night cream
Here is one sale, broken down. These are example numbers, using the fees in our calculator; check the current TikTok Shop fees for your category.
- Selling price: R$89.00
- TikTok Shop fee (6% + R$6): R$11.34
- Creator commission (15%): R$13.35
- Product + shipping: R$38.00
- Left per sale: R$26.31, about 30% of the price
Why the margin moves so fast
Thirty percent is healthy, if your landed cost is right. But the same product can lose money on every order if one line is a little off: a few reais more in shipping, a higher commission to win better creators, or a price cut for a campaign like Black Friday.
That's why we run the numbers per SKU before any creator is contacted. Some products are built for TikTok Shop Brazil. Others need a different price, a bundle, or a different market first.
What to check before you launch
- Landed cost per unit in Brazil, including duties and the last mile.
- The commission you can afford while still keeping a margin you're happy with.
- Your price against similar products already selling on TikTok Shop Brazil.
- Campaign prices: what's left per sale at your Black Friday or 11.11 price.
Run your own numbers in a minute, free and with no sign-up: reondas.com/calculator.html. Every week we share a short TikTok Shop LATAM update on LinkedIn.