If you're used to paying creators a flat fee per video, TikTok Shop Brazil works differently. Most creators here are affiliates: they earn when they sell.
The 3 ways creators earn
- Commission per sale. You set the rate on each product. The creator earns it on every order their video or LIVE drives. It's confirmed after the after-sale period, minus returns and refunds.
- A free sample. Creators request your product through an open collaboration, or you invite them directly. You approve each request and pay the product and shipping.
- A fixed fee (sometimes). Bigger creators and LIVE hosts may ask for a flat fee on top of commission. Treat it like media: price it on the views you expect, not on follower count.
Who can be an affiliate
TikTok requires an account with at least 2,000 followers to earn commission on other sellers' products. Below that, a creator can't join your affiliate programme.
Who should get paid what
Commission keeps your cost tied to sales, so it's the default. A fixed fee only makes sense when you can estimate what it buys. Our team's rule from years of creator programmes: price every creator on projected views before a sample ships.
Why so strict? In one programme our team ran, we screened 5,950 creators to find the 28 who really sold. Most of the budget mistakes we see come from paying for followers instead of views.
A simple setup to start
- Open collaboration with a commission you can afford on every product, so any qualified creator can apply.
- Targeted invites to 20 to 30 creators who already sell in your category, with a slightly higher rate.
- Samples approved by hand, based on their recent sales videos, not their follower count.
- Re-book the winners every week, and stop paying fixed fees that don't come back in sales.
We recruit and manage Portuguese- and Spanish-speaking creators and LIVE hosts for Chinese brands. Book a free 20-minute call and we'll tell you what commission your products can afford. Source for the 2,000-follower rule: TikTok Shop Brasil (Aug 2026).