Opening the shop is free. What costs money is everything that happens after: each sale, each creator and each sample. Here's the full list, so nothing surprises you in month two.
1. TikTok's fee on each sale
There's no subscription and no listing fee. TikTok charges only on completed orders. Since 15 July 2026 the fee depends on the price after your own discount:
- Under R$50: 10% + R$4 per item.
- R$50 or more: 6% + R$6 per item.
That line matters. A R$45 product pays R$8.50 per sale (19% of the price). A R$89 product pays R$11.34 (about 13%). Products just under R$50 often do better with a bundle that lifts them over it.
2. Shipping programme
TikTok Shop Brazil runs a shipping fee programme that shares the cost of low or free shipping for buyers. Joining it adds a percentage fee per order. Check the current rate and cap in Seller Center before you price.
3. Creator commission
You set the commission, and it's paid to the creator who made the sale. It's on top of TikTok's fee. What you can afford depends on your margin: we work it out per product before any creator is contacted, not after.
4. Samples
Creators ask for free samples, and you approve them. You pay the product and the shipping. Samples are where budgets leak fastest: we've seen that a few creators out of hundreds drive most sales, so who gets a sample matters more than how many go out.
5. The setup costs outside TikTok
- A CNPJ route: your importer, your own Brazilian company, or a partner that acts as seller of record (see the 3 routes).
- Stock in Brazil: import duties, local storage and last-mile shipping, in your landed cost per unit.
- Content: creator videos and LIVE sessions in Portuguese.
New-seller incentives
TikTok Shop Brazil offers new sellers up to R$17,000 in rewards for completing starter missions in Seller Center. Plan your first weeks so you actually use them.
Run your own numbers in a minute, free: profit calculator. Want us to check them with you? Book a free 20-minute call. Fee source: TikTok Shop Brasil (Aug 2026). Fees change: always confirm in Seller Center before pricing.